Channel Lister©

Analytical module for TV channel's market coverage & penetration.

What is Channel Lister©?

Channel Lister© is an analytical component of the Hybrid AD's platform collecting technical data from the Addressable TV sets.

This service collects, evaluates and visualize information about individual TV device, thus creating anonymous individual profile. Then collects and aggregates information about channel coverage, market penetration, channels comparison and much more. All is executed in the real-time regime.

Improve your knowledge about TV viewers and improve your position on the TV market.

Passive

Data are collected without viewer's interaction. Non abusive

Quick

Embracive

Fast data collection and evaluation

Measurement takes place on all TVs on the market giving the whole picture

Improvement

You can focus on TV devices that do not achieve the desired result

What is it good for?

The Channel Lister© serves as an analytical tool for determining the current status of channels, including their order in the viewer's programe list and the method of distribution.

This tool also includes the ability to improve the penetration, order and popularity of a particular TV channel. This tool can help to achieve better coverage and reach for particular TV stations, namely to those who has limited coverage and distribution.

Information about TV channel penetration & coverage
Penetration increase due to targeted advertising

Viewers' TV channels preferences

TV channel distribution on the market overview

Aggregate TV devices information

Technology

The Channel Lister© is a component of Hybrid AD's advertising platform, in which, during the bidding mechanism, our system collects data about the end TV device. In case the component of Channel Lister is integrated, the end TV device is enriched with the information about List of Channels, its TV channel position and distribution network.