In early July, the Czech based company Hybrid is going to launch it’s new service called Afterspot. Afterspot determines to maximize potential of both linear and non-linear TV spots in order to deliver maximal TV reach and frequency for TV advertisers and broadcasters.
With this feature, now the TV broadcasters and advertisers having a chance to aim on all TV viewers who has not been “hit” by classic linear TV spot and giving a chance to hit him by addressable tv archive service. Thus, advertisers now having a chance to hit 100% audience reach with its campaign with adequate frenquency required.
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