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  • Writer's pictureLukáš Hnilička

Hybrid offers Smart TV environment as an advertising platform.

Updated: Mar 6

The advertising message will reach viewers immediately upon starting their television, either during the application selection or when choosing to watch television broadcasts.



Hybrid Company, in collaboration with Vidaa Europe, has announced an exclusive partnership for selling advertising space within the Smart TV environment of Vidaa OS in the Central and Eastern European (CEE) region.


As a result, advertisers can deliver their messages directly to viewers at the level of their television sets. Advertising messages will thus engage viewers immediately upon starting their television, either during the application selection or when choosing to watch television broadcasts.


"In a world where an increasing number of people use streaming applications, advertising displayed at the operating system level is the most effective way of communication before the viewer starts a streaming platform or traditional television broadcasting," says Lukáš Hnilička, CEO of Hybrid Company.


Promotion at the Smart TV level has, until recently, been the domain of streaming services. This expansion offers an opportunity for brands looking to reach their target audiences in an efficient and innovative way.


Vidaa is an operating system used in smart televisions by brands such as Hisense, Sencor, Toshiba, and Löewe. "The only way to deliver advertising to viewers of Netflix, YouTube, Voyo, and other streaming services is to be seen before the viewer accesses them," adds Lukáš Hnilička.


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