CTV AD UNITS
ON THE LARGEST SCREEN IN THE HOUSEHOLD

Empowering your brand on the biggest screen in the home

Native CTV formats seamlessly integrate your brand into the smart TV experience, appearing in high-impact placements such as the home screen, content navigation, or pause moments. This non-intrusive approach ensures maximum visibility, strong engagement, and a premium, brand-safe environment—reaching viewers when their attention is fully on the biggest screen in their home.

What are CTV Native Formats?

These are ad units naturally embedded into the smart TV environment—appearing, for example, on the home screen, within contexnt navigation, or during video pauses. This makes them less disruptive and more like a seamless part of the viewer’s experience.

Why you’ll love them:

• Maximum visibility right when the TV is turned on: ads appear directly on the home screen, where they are almost impossible to miss.
  
  

• High engagement without interruption: formats such as tile ads or pause ads capture attention without stopping the program.
  
  

• Elegant interaction: options include interactivity through QR codes, remote clicks, or subtle overlays, allowing viewers to explore more information without interrupting their viewing.
  
  

• Premium, brand-safe environment: ads are integrated into the smart TV interface—a space viewers already trust.
  
  

What investing in CTV Native Formats brings you:

• Excellent reach and memorability thanks to discreet yet highly effective placement.
  
  

• Brand safety and a trustworthy environment—your ad appears at the exact moment the viewer is most ready to respond.
  
  

• The future of CTV advertising is moving toward these native formats—they are elegant, effective, and increasingly popular.